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Healthray

A healthcare SaaS platform moved from limited visibility to high-intent organic traffic through technical remediation and intent-mapped content.

Industry
Healthcare IT (Hospital Management Software)
Service
SEO & Organic Growth
Market
India
Duration
6 months

Challenge

  • Low organic visibility.
  • Limited keyword rankings.
  • Competitive healthcare SaaS market.
  • Need to improve qualified organic traffic.

Strategy

  • Comprehensive technical SEO audit.
  • Website architecture optimisation.
  • Keyword research and content mapping.
  • Content strategy and SEO landing pages.

Execution

  • On-page SEO improvements across priority templates.
  • Internal linking optimisation.
  • Schema markup implementation.
  • Core Web Vitals optimisation.
  • Performance monitoring through Google Search Console and GA4.
Results

What it produced.

4.9KMonthly organic traffic
$270Monthly organic traffic value
6 moEngagement length
#1Position on core brand terms
  • Significant improvement in keyword rankings.
  • Increased visibility for high-intent healthcare IT keywords.
  • Strong foundation established for long-term organic growth.
Visual proof

The screenshot, not the summary.

Ahrefs organic overview for healthray.com — 4.9K monthly organic traffic, $270 monthly traffic value, with position-one rankings on core brand and product terms.
Ahrefs organic overview for healthray.com — 4.9K monthly organic traffic, $270 monthly traffic value, with position-one rankings on core brand and product terms.
Key takeaway

Architecture and intent mapping compound faster than volume publishing.

Next step

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