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Performance Marketing
Greenarium
A direct-to-consumer brand scaled through structured Meta and Google campaign architecture, disciplined creative testing and margin-aware bidding.
Challenge
- Revenue growth depended on unstructured, campaign-by-campaign spending.
- Creative fatigue capped returns before budgets could be scaled.
- No clear separation between prospecting and retargeting economics.
Strategy
- Rebuild the account into a clean prospecting / retargeting / retention structure.
- Define blended ROAS as the single scaling signal instead of platform-reported ROAS alone.
- Run a continuous creative testing pipeline so winners replace fatigue before it hits performance.
- Pace budget against contribution margin rather than daily spend targets.
Execution
- Built and managed 60+ campaigns across the acquisition funnel.
- Ran systematic creative testing cycles — angles, hooks, formats and offers.
- Layered retargeting across catalogue, engagement and site-behaviour audiences.
- Optimised on a fixed cadence: audience pruning, placement control, bid and budget shifts.
- Scaled spend only on cohorts that held ROAS at higher volume.
Results
What it produced.
$60K+Revenue generated
4X+Blended ROAS
60+Campaigns built & managed
Figures reflect the full engagement period across managed paid channels.
Key takeaway
Scale follows structure, not budget.
More work
Other engagements.
Next step
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