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Performance Marketing
International Lead Generation
Cross-market paid acquisition operations across the US, UK and Canada, built around lead quality and CRM-validated outcomes rather than raw lead volume.
Challenge
- Lead volume looked healthy while sales teams reported weak lead quality.
- Three markets with different costs, intent and compliance expectations.
- High-throughput advertising operations needed consistent pacing and QA.
Strategy
- Treat CRM-validated leads, not form fills, as the optimisation target.
- Separate funnels by market so budget, creative and messaging stay market-specific.
- Run parallel capture paths — website funnels, instant forms and WhatsApp — and compare downstream quality.
Execution
- Website funnels and landing-page-led capture for high-intent traffic.
- Meta instant forms with qualification questions to filter low-intent submissions.
- WhatsApp lead flows for faster response and higher contact rates.
- CRM validation loops feeding lead-quality signals back into targeting and creative.
- Continuous creative testing across markets and audiences.
- Daily budget pacing and campaign optimisation across accounts.
Results
What it produced.
$400K+Monthly advertising operations supported
3Markets — US, UK, Canada
This figure represents the scale of monthly advertising operations supported — not revenue generated, and not spend owned by Tekkcat.
Key takeaway
Traffic isn't the goal. Qualified demand is.
Next step
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